DIY Marketing Guide · Free Visibility Checklist

Free resource · Ressource gratuite · English / Français

A practical starting point for small shops, independent businesses and service providers. Use this checklist to find one improvement you can make today. No purchase required.

🔵 Start here — 20 minutes

1. Open your website on a phone and on a computer.
2. Pick one product or service you want people to discover.
3. Work through the eight checks below. Record what you actually see.
4. Fix one problem, then check the result again.

🔵 Eight visibility checks

• [ ] Your offer: can a new visitor tell what you sell and who it is for?
• [ ] Your main page: does the title describe the product or service accurately?
• [ ] Your images: do they show the actual offer, with the right variant and clear descriptions?
• [ ] Your information: are price, availability, limitations and contact details clear?
• [ ] Your next step: does the main button lead to the right page?
• [ ] Your mobile experience: can you read the page and use its buttons comfortably?
• [ ] Your journey: follow the route from a useful article to a product, cart or enquiry. Note broken links and repeated steps.
• [ ] Your follow-up: record the change and revisit it in one week. Compare visits, enquiries or orders if you have those measurements.

🔵 Your action sheet

Copy this table into your own workspace, or write your answers on paper.